In Detroit, Michigan you can cover anything with paint. Yellow is a very popular. Industrial grade Yellow – found on factory floors, shouts safety and durability. Yellow has always been significant in advertising. The Yellow Pages Book originated in Detroit.
For retail, Yellow is the color of choice. Liquor stores are addicted to a yellow base coat at minimum, with strong graphics laid on top. Brightness adds security. You can easily see the store late at night, on grey days, and against the snow. On clear days yellow POPS in various shades.
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